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Director of Web Strategy

LOCATION: 

Charlotte, NC, US, 28208

REQ ID:  41120

Sealed Air designs and delivers packaging solutions that protect essential goods transported worldwide, preserve food, enable e-commerce and digital connectivity, and help create a global supply chain that is touchless, safer, less wasteful, and more resilient. 

Our people are entrepreneurial innovators and problem solvers committed to bringing unique insights and solutions to the needs of our customers, stakeholders, and society. At SEE, we are creating a community of inventors, problem solvers, and future makers that are passionate about fulfilling our purpose.

Sealed Air generated $5.5 billion in sales in 2021 and has approximately 16,500 employees who serve customers in 114 countries. To learn more, visit www.sealedair.com.

Job Summary

 

SEE is currently looking for a Director of Website Strategy who will be responsible for defining and driving the overall web strategy for SEE—starting with our current website: sealedair.com. 

 

This position will be critical to the company’s ongoing digital transformation and branding evolution and be accountable for delivering a world-class, functional website that reflects the company’s brand, culture, business priorities and growth markets.

 

This leader will work across regions and functions (like Digital Business, Marketing, HR, Communications, Brand) to advocate for the end-user and ensure top stakeholder needs are aligned and drive towards our company objectives. This role will be responsible for building a multi-year web strategy, vision and roadmap for sealedair.com and its related external web properties.

 

Responsibilities

 

  • Oversee the next stage strategy and web operations, usability, and functionality of SEE’s global website and other digital properties to improve online user experience and to drive brand awareness, lead generation, and partner enablement.
  • Partner close with SEE’s Digital Business, E-Commerce and Web IT team on the future state development roadmap and optimal use of associated technology and supporting platforms.
  • Engage with marketing peers to innovate on existing methods to deliver digital campaigns that are measurable and optimized for performance.
  • Lead a team charged with deploying external-facing web properties that can create an optimal, compelling, and personalized audience-first experience including digital production, SEO and optimization, web content strategy and data and analytics.
  • Ensure the website utilizes best practices in organization, design, responsive design, opportunities for conversion, consistency in company voice and the user experience world-wide.
  • Serve as an expert on website design trends and best practices that support multiple levels of the organization and the website’s top visitors and audiences: customers, employees, prospective job candidate, investors and media. 
  • Audit the website regularly to create an ongoing roadmap for improvement, prioritized by business need and development scope.

 

Required Qualifications

 

  • Bachelor's degree, preferably in Communications, Marketing, Business, or related field.
  • Minimum of 10 years of deep management experience in digital strategy with a focus on web, traffic acquisition, optimization and user experience for an international B2B or B2C focused websites
  • Proven experience in multi-year successful deployments and website transformations that require stakeholder management across marketing, sales and corporate functions. 
  • Expertise in launching strategy and deployment of global platform with a multiband and international company going through major digital transformation. 
  • Must be proficient in Adobe Experience Manager and web-based tools, preference for experience in HTML, CSS, Google Analytics, Site Improve, Salesforce Pardot and the Google Suite.
  • Extensive experience working with an international company with diverse brands to build and a maintain a state-of-the-art website.
  • Excellent organizational, verbal, and written communication skills.
  • Exceptional team leader with excellent interpersonal skills.
  • Strong presentation skills, both in design and delivery.
  • High sense of urgency, attention to detail and project management. 
  • Exceptionally strong written and verbal communications skills that reflect an ability to clarify and simplify complex issues and subject matters.
  • Experience dealing with a breadth of internal clients at multiple levels including and up to the c-suite.
  • Strong interpersonal and relationship-building skills 

 

Preferred Qualifications

 

  • Professional experience in content strategy and development and executing digital marketing programs in a cross-functional team or agency. 
  • Experience thinking strategically and planning/executing on multiple projects simultaneously in an organized fashion with excellent attention to detail.
  • Proven communicator with excellent written and verbal communication skills.
  • Effective team player who can lead efforts across teams and fact find effectively.

 

Requisition id: 41120 

Relocation: No  

The Company is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.

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WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.


Nearest Major Market: Charlotte

Job Segment: Content Strategy, Supply Chain, Web Design, Pre-Sales, User Experience, Marketing, Operations, Creative, Sales, Technology

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