Share this Job
Apply now »

Global Digital Marketing Automation Manager

LOCATION: 

Charlotte, NC, US, 28208

REQ ID:  32192

Sealed Air is in business to protect, to solve critical packaging challenges and to leave our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.8 billion in sales in 2019 and has approximately 16,500 employees who serve customers in 124 countries. To learn more, visit www.sealedair.com.

Job Summary

 

The Global Digital Marketing Automation Manager is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers and project managers this role will implement all programmatic and operational initiatives. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results-driven, has strong attention to detail and has a passion for digital applications. In addition, responsible for ensuring that the organization follows current best practices for digital marketing campaign design and measurement. 
 

 

Responsibilities

 

  • Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
  • Maintain Marketing Automation integration and assist in the integration of additional platforms into the marketing automation software.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Collaborates with cross-company departments to maintain organization-wide data standards
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

 

Qualifications

 

REQUIRED QUALIFICATIONS: 

 

  • Bachelor’s Degree or equivalent work experience 
  • 5 or more years of B2B experience in inbound marketing or marketing automation
  • Marketo Certified Expert preferred, but not required
  • Experience with Adobe Experience Manager, Adobe Analytics, Google Analytics, Google Tag Manager and/or other tools preferred
  • Knowledge of database management concepts and best practices
  • Excellent analytical skills and ability to provide actionable insights 
  • Experience with data visualization tools
  • Skilled in problem-solving and project management
  • Self-starter with a history of pushing for deadline-driven results

 

ADDITIONAL QUALIFICATIONS:

 

  • HTML & CSS skills
  • Ability to travel up to 10% 

 

Requisition id: 32192 

Relocation: Yes  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.

LINK1   MON1

WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

  • Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.
  • Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.
  • Leaving our communities better than we found them through dedication of time, talent and resources.


Nearest Major Market: Charlotte

Job Segment: Developer, Supply Chain Manager, Manager, Marketing Manager, Marketing, Technology, Operations, Management

Apply now »