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Assistant Manager - Marketing

LOCATION: 

Mumbai, IN

REQ ID:  31990

Sealed Air is in business to protect, to solve critical packaging challenges and to leave our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit www.sealedair.com.

Job Description

-

  1. Marketing Activities
  • Branding - Protect and enhance the brands’ image following company guideline. Support the implementation of SEE brand.
  • Integrated Marketing Communications Development and Implementation. 
  • Work with APAC Marcomms team to develop compelling messaging and multimedia content for prioritized programs across the India sub-continent.
  • Plan optimal activation of content and assets across multiple touchpoints/platforms/systems, to generate leads. Touchpoints include but not limited to: advertising, PR, digital and social, internal and external events, sales collateral enablement tools.
  • Drive the analysis, reporting and optimization the performance of marketing communications programs to stakeholders
  • Event management. - Manage internal and external marketing events (tradeshows / seminars / conferences), including but not limited to theme defining, comprehensive briefings on ad-hoc basis, creative booth graphic design, sample and materials preparation, logistic coordination, onsite supervision, leads collection and analysis, event report and so on.
  • Digital Initiatives – Manage content on local website and digital/social media campaigns. Drive traffic enhance SEO and drive engagement. Manage content management platform (ShowPad).
  • Support Sales Funnel - Coordinate projects programs review with sales, following up on progress and updates on regular basis.
  • Sales support tools – Sales enablement tools, sector and product specific value propositions, presentations
  • Customer Satisfaction – Program tracking, measuring, implementing experience enhancement matrix.
  • Industry Engagement – Identify and engage with industry bodies to drive concepts and acceptance of packaging concepts

 

  1. Internal Communication
  • Act as interface between portfolio and regional communications.
  • Information dissemination to internal team members to enable them to get their task done
  • Support GTM strategy execution and product launches

 

  1. Commercial Intelligence
  • Evaluating the industry landscape for business trends. Engaging with industry bodies etc for mapping the new opportunities and effort for being thought leader
  • Market, competitive & customer intelligence.

 

  1. Customer specific Presentations & Reports
  • Coordinate and prepare – customer presentations.
  • Performance reports for customer for account reviews and as per business need

Qualifications

  • Minimum Science Graduate with Degree in Digital Marketing
  • 5 to 7 years of experience in Marketing activities, Marketing plan execution. Creating & managing digital content for a product manufacturing company.
  • Industry – Food/ Packaging/Fulfilment/ FMCG

Requisition id: 31990 

Relocation: No  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.

LINK1   MON1

WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.


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