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Senior Marketing Communications Manager, Greater China

LOCATION: 

Shanghai, CN

REQ ID:  39234

Sealed Air is in business to protect, to solve critical packaging challenges and to make our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit www.sealedair.com.

What the Role is about?

The Senior Marketing Communications Manager, Greater China (GC) will lead the “One SEE” Marketing Communications campaigns in GC, to promote Sealed Air’s capabilities in both the Food & Protective Packaging market to: in line with business objectives, create compelling messaging and multi-media content, to plan and implement integrated campaigns, and to design and manage the GC digital experience – ensuring that Sealed Air is top of mind for its customers and prospects as the most innovative and sustainable packaging player in the market.

By partnering with GC Commercial, Marketing, Portfolio teams and external agencies, the Senior Marketing Communications Manager, will lead and drive the implementation of the Integrated Brand, Content and Digital strategies in the GC region. 
 

What are the key accountabilities?

  • Partner with key country stakeholders to lead and/or support prioritized programs with integrated marcomms campaigns to drive: brand awareness, lead generation, customer retention and profitable growth.
  • Effectively partnering with the marcomms peer, together with external agencies freelancers and vendors. Oversee project timelines, quality issues, resources, SOW (scope of work) and budgets.  
  • Ensure measurement and management of GC marketing communications budget.
  • Brand Strategy Implementation
  • Content (Messaging and Design) Development
  • Integrated Marketing Communications Planning and Implementation
  • Event and Packforum management
  • Digital Marketing Strategy
  • Advance the development, implementation and maintenance of GC websites, digital platforms and capabilities in accordance with business needs.
  • Lead the management of China websites, social platforms and digital campaigns, with a focus on WeChat. Drive content development, increase readership and drive engagement.
  • Sales Enablement

What we are looking for in You?

  • Bachelor’s degree in Marketing, Communications, Business, or related field at a minimum
  • Minimum of 10 years’ experience in Marketing Communications. Regional level experience will be highly regarded.
  • B2B experience is preferable. 
  • Ability to clearly articulate and visually represent complex ideas – in Chinese and English.
  • Expertise in Branding, Digital Marketing and Campaign Management.
  • Experience in Marketing management 

A detailed job description is available.

What are our core values?

  • Integrity
  • Determined
  • Innovative
  • Collaborative

We have great total compensation and premier benefits!

Requisition id: 39234 

Relocation: No  

The Company is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.

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WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.


Job Segment: Communications, Marketing Communications, Manager, Marketing Manager, Marketing, Management

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