Content Specialist

Job Description

Sealed Air Corporation is a knowledge-based company focused on packaging solutions that help our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognized brands, including CRYOVAC® brand food packaging solutions and BUBBLE WRAP® brand cushioning, enable a safer and less wasteful food supply chain and protect valuable goods shipped around the world.  

The Senior Content Specialist will execute a robust pipeline of global insight-driven content marketing campaigns targeted to a wide variety of sectors and audiences in the packaging industry. This role will specialize in writing content for protective and food packaging customers around the world.  

This role is primarily responsible for the creation and deployment of compelling content that drives buyer engagement through various digital channels including social media, search engine optimization (SEO), search engine marketing (SEM), paid advertising, mobile, email and emerging online channels. Responsible for supporting repeatable, scalable demand generation programs. It requires a mind that thrives on creative problem-solving, storytelling, an understanding of the way people make purchase decisions, and a skill for translating complex information into simple messages.   

The Senior Content Specialist will be able to synthesize market research, industry trend analysis, and inputs from various market sectors to communicate content that drives buyer engagement through a wide variety of media and channels.  

The success of this position will be measured in content performance metrics (site engagement, views, leads generated, and downloads from online prospects, etc.) and in on-time percentage in hitting ambitious timelines for content delivery to support global and regional campaign objectives.    

Role Responsibilities:  

• Translate critical insights into original, compelling customer content and tools that can be presented to customers to drive new business and deepen customer relationships, or that can drive buyer intent through web, email, and other digital demand generation channels.  
• Coordinate with Brand, Digital Marketing, and Regional Marketing & Sales teams to develop content for sales messages, webinars, case studies, videos, and engagement tools that are backed by original insight into the markets and customers we serve. 
• Partner with Global Creative Services Manager and Senior Graphic Designer to prioritize and produce content (email, social, web, video, etc.) that will drive the greatest engagement with prospective buyers. 
• Follow editorial content and style guide standards as directed to create impactful, credible written content that is appropriate for each channel.  
• Create content in a timely, efficient manner to meet deadlines in accordance with editorial process standards, and use of project management and content management system platforms (Adobe Workftont, Wrike, Adobe Experience Manager, Hootsuite) 
• Synthesizes market research, industry trend analysis, and inputs from various market sectors to craft compelling content that drives buyer engagement through a wide variety of media and channels 

Qualifications

REQUIRED QUALIFICATIONS: 

• BA/BS degree in marketing, communications, business, journalism, new media, or related field  
• Minimum of 5 years of experience creating content to support digital marketing campaigns 
• 5+ years writing for digital content marketing channels (social media, email, web, sponsored newsletters, blogs) strongly preferred  

ADDITIONAL QUALIFICATIONS: 

• Ability to clearly articulate and visually represent complex ideas 
• Superior communication skills, both written and verbal 
• Ability to maintain brand and voice consistency across channels 
• Excellent relationship-building skills complemented by the proven ability to work with others, especially across team boundaries and functions 
• Strong leadership, creativity, critical thinking, and planning/execution skills 
• Ability to take ownership and drive multiple projects from start to finish, while working across groups 
• A storyteller who uses his/ her communications strength to move others 
• Intellectually curious, strong attention to detail, self-motivated 
• Experience with content creation tools (Adobe Creative Cloud) 
• Experience working within a content management system (AEM preferred) 
• Ability to grasp future trends in digital technologies and act proactively