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Content Strategist - SEE Digital - (Charlotte, NC Office-Hybrid)

LOCATION: 

Charlotte, NC, US, 28208

REQ ID:  43509

If you are a current employee click here to apply.

Sealed Air designs and delivers packaging solutions that protect essential goods transported worldwide, preserve food, enable e-commerce and digital connectivity, and help create a global supply chain that is touchless, safer, less wasteful, and more resilient. 

Our people are entrepreneurial innovators and problem solvers committed to bringing unique insights and solutions to the needs of our customers, stakeholders, and society. At SEE, we are creating a community of inventors, problem solvers, and future makers that are passionate about fulfilling our purpose.

Sealed Air generated $5.6 billion in sales in 2022 and has approximately 16,300 employees who serve customers in 120 countries. To learn more, visit www.sealedair.com.

Job Summary:

 

Sealed Air Corporation is seeking a talented and experienced Content Strategist to join our team and play a key role in implementing strategies that support our business objectives, with a focus on product taxonomy, tagging strategy, digital information architecture, and priority guides for Sealedair.com. This web property is maintained in Adobe Experience Manager, hosting over 2300 customer facing URLs in eight languages across the globe.

 

Driving Values for Success:


Reporting to the Sr. Manager Content Strategy - SEE Digital, you will be accountable to the organization, team members and customers by embracing and instilling the SEE's core behaviors:

  • Uncompromising Ethics: Every day, lead with a conscious commitment to always do the right thing.
  • Courageous Determination: Empowered yourself and others to do what it takes to deliver what we promise.
  • Ingenious Collaboration: Continue to nurture and cultivate a collaborative environment that celebrates insatiable curiosity and diverse ideas.
  • Purposeful Innovation: Be an intentional innovator for our customers as you bring revolutionary solutions that make them win and relish in the shared value and victories created.
     

How You Will Impact:

 

  • Create and maintain product taxonomies, information architecture, tagging strategies, and priority guides for several large-scale roadmap projects that are planned for Sealedair.com 
  • Collaborate with cross-functional teams, including UX designers, developers, and marketers, to ensure content strategies align with business and user needs
  • Conduct research and analysis to inform content strategies, including user needs, market trends, and competitor analysis. Monitor and evaluate content performance and make recommendations for optimization using data from several sources such as Adobe Analytics, Adobe Target, BrightEdge and Full Story
  • Develop and execute content strategies that align with Sealed Air's business objectives and support our digital transformation initiatives
  • Stay up to date with industry trends and best practices to inform content strategy development and execution
     

Skills and Experiences for Success:

 

  • Bachelor's degree in marketing, communications, journalism, or related field; if no degree, at least 7+ years' experience in a strategic digital role
  • 5+ years of experience in content strategy, digital content development, or related field
  • Strong understanding of digital information architecture, taxonomy creation, and tagging strategies
  • Experience working with Adobe Experience Manager or similar content management systems 
  • Ability to prioritize and manage multiple projects in a fast-paced environment
  • Understanding of SEO best practices and how they relate to content strategy
     

Requisition id: 43509 

Relocation: No  

The Company is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.

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WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.


Nearest Major Market: Charlotte
Job Segment: Content Strategy, Marketing Communications, Communications, Supply Chain, SEO, Marketing, Operations

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