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Digital Marketing Content Specialist

LOCATION: 

Charlotte, NC, US, 28208

REQ ID:  36347

Sealed Air is in business to protect, to solve critical packaging challenges and to leave our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit www.sealedair.com.

Job Summary

 

The Digital Marketing Content Specialist will help execute a high volume of e-commerce attraction, conversion, and retention campaigns targeted a wide variety of sectors and audiences in the packaging industry. 

 

This role is primarily responsible for the creation and deployment of compelling content that drives buyer engagement through various digital channels including social media, search engine optimization (SEO), search engine marketing (SEM), paid advertising, mobile, and emerging online channels. Responsible for supporting repeatable, scalable demand generation programs.

 

The success of this position will be measured in content performance metrics (site engagement, views, and downloads from online prospects, etc.) and in on-time percentage in hitting ambitious timelines for content delivery to support annual campaign objectives.  

 

Responsibilities

 

  • Contribute to the fast-paced, iterative development and implementation of integrated, multi-channel campaigns which could include copywriting for web, social, email, and display ads, graphic design, video editing, and photo editing.
  • Collaborate with global brand and global marketing teams 
  • Coordinate with marketing and communications on planned external marketing campaigns and programs to provide support and execution on integrated marketing strategies. 

 

Qualifications

 

  • Bachelor’s degree in Marketing, Communication, New Media or relevant field
  • 5+ years digital marketing experience preferred, B2B or B2C
  • Experience writing, design, and video for digital content marketing channels (social media, display advertising, email, web, sponsored newsletters, blogs) strongly preferred
  • Superior communication skills, written and verbal
  • Ability to clearly articulate and visually represent complex ideas 
  • Proficiency in content creation tools (Adobe Creative Cloud)
  • Strong critical thinking skills and ability to be creative
  • Ability to maintain brand and voice consistency across mediums and channels 
  • Ability to grasp future trends in digital technologies and act proactively
  • Excellent relationship building skills complemented by the proven ability to work with others, especially across team boundaries and functions 
  • Strong leadership, creativity, and planning/execution skills 
  • Intellectually curious, strong attention to detail, self-motivated 

 

 

Requisition id: 36347 

Relocation: No  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.

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WHY WORK AT SEALED AIR?

It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.


Nearest Major Market: Charlotte

Job Segment: Supply, Advertising, SEM, Supply Chain, Marketing, Operations

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