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E-Commerce Analytics Tagging Specialist


Charlotte, NC, US, 28208

REQ ID:  32033

Sealed Air is in business to protect, to solve critical packaging challenges and to leave our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.8 billion in sales in 2019 and has approximately 16,500 employees who serve customers in 124 countries. To learn more, visit

Position Summary


The digital organization of Sealed Air is responsible for identifying, building and growing key digital transformation initiatives and customer facing products. Our eCommerce platform is an important sales channel across multiple business lines, geographies and partners. 


The eCommerce Analytics Tagging Specialist is a key role on the eCommerce team that will impact the pace and success of our global eCommerce strategy. This role will be responsible for translating business needs into effective digital analytics tagging specifications that provide metrics for analytic solutions across various digital channels. The ideal candidate must possess strong eCommerce knowledge and will help enable a data-driven culture. This individual must be able to work in a fast-paced environment and thrives on results-oriented delivery. They will work with cross functional team members, leveraging smart data to drive key business initiatives in a B2B industry.  


  • Drive the digital analytic tag development process, supporting the digital analytics platform, determining priorities, expanding the tagging structure and managing impacts to the analyst reporting    
  • Partner with eCommerce and Marketing teams to develop and implement site wide tagging strategies leveraging analytical platforms like Google Analytics, Adobe Analytics, etc.  
  • Actively monitor and adjust site tags as necessary to meet KPIs and business needs
  • Audit the digital tags and publish the results on a regular basis in order to ensure that digital tag requests are executed accurately and efficiently, maintaining data integrity
  • Monitor uptime of analytics platforms as well as provide direct, responsive support for availability incidents and other urgent analytic, development or operational needs
  • Participate in analytics architecture and software development activities
  • Design and create standards for data collection across multiple front-end and mobile technology platforms
  • Translate loosely defined requirements into solutions
  • Support performance measurement tools by working closely with Marketing to enable performance data sets (sales, units, customers, baskets, orders, trends, behavioral flows, UX metrics, other key KPIs, etc.) to drive online adoption and customer conversion
  • Able to work in an agile, fast paced and start-up type environment with frequently changing priorities
  • Serves as a leading member on data collection projects, collaborating across functions to meet project goals
  • Maintain an attitude of continuous learning and stay informed on emerging ecommerce and analytics practices and technologies






  • Bachelor’s degree in technical or quantitative discipline like mathematics, statistics, computer science or related field
  • 3+ years’ experience working with an enterprise web analytics platform including data taxonomy design
  • 3+ years’ experience working with technology and user experience teams 
  • Working knowledge of eCommerce basics, traffic & conversion drivers, search optimization, pricing elasticity and the consumer’s path to purchase journey
  • Proficiency with solution design, tag implementation, tool integration, testing and optimization
  • Understanding of HTML, JavaScript, CSS, jQuery, REGEX and debugging tools, tag management and Web protocols across desktop, mobile web and mobile applications
  • Experience using Tag Management software like Google Tag Manager, Tealium, etc.
  • Exposure to tools for Web/Mobile Analytics, A/B Testing, Tableau, SQL etc. will be a plus.
  • Proven experience to work in a fast-moving, fluid environment with the ability to seek clarification, define priority and drive focus of execution
  • Demonstrated experience working cross-functionally in a large organization
  • Excellent communication and presentation skills to work with people at all levels
  • Can work effectively with remote teams




  • Excellent project management, organization, time management, attention to detail and communication skills
  • Strong analytical abilities to identify issues & self-start programs to address
  • Self-motivated and capable of delivering results with minimal supervision
  • Timeline & detail oriented
  • Demonstrated ability to champion change, influence & drive results in a complex organization
  • A mind toward innovation in an organization that enables team to innovate, drive change, and bring revenue to the organization.
  • Google Tag Manager/Analytics certifications desirable but not required
  • Adobe Analytics experience desirable but not required

Requisition id: 32033 

Relocation: Yes  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.



It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

  • Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.
  • Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.
  • Leaving our communities better than we found them through dedication of time, talent and resources.
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