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Senior Global Marketing Manager, Smart Packaging


Charlotte, NC, US, 28208

REQ ID:  36951

Sealed Air is in business to protect, to solve critical packaging challenges and to make our world better than we found it. Our portfolio of leading packaging solutions includes CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging and BUBBLE WRAP® brand packaging, which collectively enable a safer, more efficient food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit

Job Summary


We are growing rapidly to support the transformational change and disruption happening in the industries we serve. As a result, we are looking for skilled and driven marketers to help support a more customer-centric organization to develop Sealed Air Smart Packaging and Digital Printing solutions. 


If you are well versed in marketing strategy and new business models, this is the job for you. You will have the opportunity to build out this capability in our organization and make it your own, while having high visibility throughout our entire organization doing it. The key for this position is a willingness to take on challenging problems, leverage deep industry insight to define our strategic innovation priorities and communicate business plans in a meaningful way so that key stakeholders and leadership can understand and act upon it. 




  • Develop and implement business strategy
    • Research and assess the market, identify opportunities through industry trends, customer needs, technology development, competitive landscape, and sustainability & regulatory dynamics.
    • Define a long-term business strategy for Sealed Air smart packaging and digital printing portfolio with a focus on food and beverage sector; translate the strategic plan into annual and multi-year business plans to drive financial growth.
    • Set and deliver on the plan together with R&D, supply chain, and global & regional marketing teams; monitor progress, set priorities, and take corrective actions if circumstances change.


  • Lead Global Marketing Activities
    • Develop concrete business cases to build compelling customer value propositions; propose and implement a product portfolio strategy in pricing, positioning, services, and channels.
    • Collaborate closely with technology, product platforms, and sales teams to drive the commercialization tactics for new products, and actively monitor VOC to feed in a continuous innovation pipeline.
    • Engage with the technology and industry eco-system; provide in-depth digital & smart packaging marketing expertise to create the right capabilities and connect with the right partners.


  • Drive Communication and Sales Engagement
    • Develop and roll-out sales tools, landing pages, presentations, and brochures for smart packaging digital printing solutions, together with the marketing enablement manager, sales operations, and content teams.
    • Act as the knowledge center and an evangelist of smart packaging & digital printing. Deliver regular education sessions to ensure the organization is trained and well informed of the new capabilities.




  • Education, Experience and Certifications:
  • Bachelors’ degree in Business Admin, Marketing or related field of study.
  • Advanced degree is a plus preferred. 
  • 5+ years’ of directly related work experience in digital printing, digital project management, active & intelligent packaging, and graphics strategy.
  • Experience if food and beverage industry is a plus.
  • Previous experience with B2B and B2C marketing, including value chain analysis, buyer journey mapping and integrated campaign strategy.




  • You are well-versed in driving new business models, financial analysis and can bring a unique perspective to the team. 
  • You have experience driving innovation and strategic market development in both mature and emerging economies—executing your vision and ultimately exceeding revenue goals. 
  • You are self-motivated. 
  • You embrace the idea of diving headfirst into projects and are comfortable with finding the solution as you go along. You have bias for action and results. 
  • You are not afraid to speak your mind – you continually suggest new ideas or ways to improve on old ideas or processes. 
  • You are wildly curious about what’s next in our world-changing-business and game to help us get there. You take a creative approach to understanding the market, recognizing opportunities and envisioning strategies for growth. 
  • You take ownership and initiative in everything you do with limited supervision and thrive working as part of cross-functional teams. 
  • You are highly entrepreneurial, comfortable working in fast-paced environments and don’t mind a constantly evolving job where you can determine what you do next. 
  • You have strong interpersonal and communication skills, such as consensus building, decision-making and conflict resolution.
  • You thrive presenting your work and delivering insight.


Requisition id: 36951 

Relocation: Yes  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status.



It is our responsibility to leverage what we have to affect positive and meaningful change for our communities and planet using Sealed Air’s global resources and expertise.

Corporate sustainability. It’s about improving the lives of people around the world by addressing pressing needs in the communities where we and our customers operate.

Customer Success. Meeting our customers' needs. At Sealed Air it’s more than a goal, it’s an integral part of our business practices, our innovative solutions, and our values.

Leaving our communities better than we found them through dedication of time, talent and resources.

Nearest Major Market: Charlotte

Job Segment: Law, Sales Operations, Supply Chain Manager, Manager, Marketing, Legal, Sales, Operations, Management

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